Creation Foods Limited:Making healthy foods for teens

Kajamba Fitz-Henley YOUTHLINK WRITER
Kajamba Fitz-Henley YOUTHLINK WRITER

“We pride ourselves [on the fact that] the ingredients in the products are ingredients that people know, hence the name Creation Foods. Our products are so simple, all we basically do is take a natural ingredient and add value to it.”

As an avidly Jamaican magazine, Youthlink has always sought to highlight the many sparks of national pride within our country. Thus, the Made in Jamaica series was developed to do just that: shine the spotlight on various Jamaican businesses that nourish our culture in one of the most basic ways – producing the food we eat. A visit to the Vegetarian Christians of Shooter’s Hill, Manchester, gives us an inside look on the wonderful contribution of Creation Foods Limited to the Jamaican food market.

Creation Foods is branded as a health-food company centred on the production, packaging and distribution of healthy goods which are made strictly from all-natural products. Marketing and General Manager Naomi Morris shares what inspired the Creation Foods business venture in July of 2000.

“We wanted to present something as vegetarians. We wanted to present something that we use that we thought would make a difference and also encourage our motto: ‘Adding fibre to your diet’,” she explained.

The diverse production line of fibrous goods, such as Seven Grain Cereal, Granola Oats, Peanut Porridge Mix, Almond Porridge Mix, vegetarian meat alternatives and Mega Punch seem to succeed in embodying the company’s motto.

“Before we even started the business, we were vegetarians; before we even started the business, we were Christians.”

The company’s products also succeed in embodying the concept of ‘vegetarian Christians’, which Naomi and her husband, Neville Morris, used to co-found the business.

“As we would call ourselves historic Seventh-day Adventists, we have a certain number of beliefs, which include health; which include taking care of your body, which include how you eat, not just how you eat, but [your] overall lifestyle. And we believed that we wanted to incorporate that in all of our life: in our business life, in our home life; hence, we centred the business around that – we offer those types of products to persons. If we [are] offer something for someone to put on their breakfast table, it first has to be something that we have on our breakfast table,” she continued.

MEGA PUNCH AND NEW HEALTHY TREATS

Such dedication to purveying a healthy lifestyle for all contributed to the development of star products like Mega Punch. The product, high in zinc and protein, has proven to be Creation Food’s bestseller, both locally and abroad.

“On a whole, once you are into health, once you want to give your body energy, or you want a meal replacement, the Mega Punch is the product for it.”

She explained that, essentially, all the products an individual would buy separately for their health beverages, are combined in the Mega Punch, making it a quick and nourishing supplement.

Three of Creation Foods’ newest products, Sweet Potato Pancake Mix, Almond Butter and Coconut Chips, are almost as exciting as the Mega Punch might be for busy and bustling consumers. These new products are expected to appeal to the teen market as they are not only healthy, but incredibly tasty. So, even for the section of the younger crowd that may shudder at the thought of ‘healthy fibrous foods’, Creation Foods is providing some attractive prospects.

Developing company success through persistence, innovation and a wholesome staff environment

It might be surprising for consumers to imagine that a company producing goods of such quality has been doing so from within the walls of a rather small facility. Despite the relatively small size, the company has been able to achieve exceptional consistency in production, thus improving its market share in Jamaica over the past 19 years. This, of course, allowed them to take significant steps towards modernising their factory area and improving output.

“We have a small space, but we have managed to get in that small place modern, up-to-date machinery. We have made a difference in our output in terms of quality, in terms of volume and a lot more things,” she continued.

With this success, the company is now looking to improve further by increasing local market share, as well as further developing business in the international market of Ontario, Canada.

 

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