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News

Miss Earth Jamaica: Environmental awareness in fashion style
Leethan Grandison,
Youthlink Writer

Simone Burke will be Jamaica's representative to Manila, on November 9, for the Miss Earth pageant. She was crowned in what could be described as a beauty competition with a difference at the Knutsford Court Hotel on Sunday, June 22. Janice Davis, president and national director for Miss Earth Jamaica, outlined that the winner was selected after a pre-elimination judging.

"The Miss Earth pageant is a programme that aims to empower young women with knowledge and a platform to create a sustainable difference in our plight to combat the destruction of our natural heritage, by creating an understanding of our environment, wildlife and the conservation of natural legacy," Davis said.

When Simone spoke with Youthlink, she expressed concern about the environment. "We can't expect our environment to look after us if we don't look after it," she said.

Goodwill ambassador

The 22-year-old biochemistry student at the University of the West Indies, will act as a goodwill ambassador and is expected to work with environmental projects on the three Rs (reduce, reuse and recycle), which should assist in helping Jamaica to be an eco-friendly tourist destination.

The newly crowned Miss Earth Jamaica is looking forward to teach and advocate protecting the country's natural environment and its heritage. "In planning, (we intend) to have a go-green primary school tour, so we can educate our young students, as well as fund-raisers towards preserving the environment and improving the quality of life," Burke said.

The criteria for selecting the queen included good character, charm, poise and personality.

Established in 2001 and organised by Carousel Productions, the Miss Earth pageant is ranked third internationally behind Miss World and Miss Universe and serves to promote and address issues concerning the environment.

Simone is all smiles at the Miss Earth Jamaica pageant.

Promoter André French poses for a picture with the first and newly crowned Miss Jamaica Earth, Simone Burke.
Audrey Allwood (left), orga-niser of Fit and Fabulous Sports, one of the sponsors of the event, smiles with Miss Spartan Body Beauty 1991-1992, Heather Skyes (centre) and Jacqui Melville, Miss Junior Jamaica 2001 Body Building Fitness Association, at the Miss Jamaica Earth pageant.

- Photos by Leethan Grandison

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